The world of kitchen companions has seen a significant transformation with the launch of Breville’s Smart Oven Air Fryer Compact, and it’s all thanks to its innovative Speed Dial feature. This clever control becomes an unexpected gateway to kitchen confidence, infusing everyday cooking with just the right amount of magic to transform everyday kitchen challenges into culinary victories. For the uninitiated, the Speed Dial is a game-changer. With a single touch, users can air fry, bake, or roast a wide range of ingredients to perfection. The compact design ensures that this feature is always at the user’s fingertips, making it the perfect addition to any kitchen. At its core, Breville’s Smart Oven Air Fryer Compact is all about embracing the chaos of everyday life. It’s about finding a solution that can keep up with the unpredictable nature of meal prep, allowing users to focus on the things that truly matter. Whether it’s a busy weeknight dinner or a weekend getaway, this kitchen companion is there to help. ### The Campaign: Reality with a Sprinkle of Magic
 
A beautifully unvarnished take on Breville’s latest North American campaign, Common Ventures has given the world a glimpse into the daily lives of everyday cooks. Through their work, they showcase the Speed Dial as a powerful tool that can take the stress out of meal prep, transforming it into a more enjoyable and magical experience.

1. Hero film:** The campaign showcases Breville’s newest kitchen companion – the Smart Oven Air Fryer Compact – through a series of everyday cooks discovering their new superpower.
2. Clever choreography:** The film reimagines appliance advertising through a more authentic lens, showcasing the product’s versatility through cleverly choreographed stop-motion and playful transitions.
3. Real-life moments:** The campaign celebrates the beautifully chaotic moments of real life – when dinner needs to appear before the hangry meltdowns begin, or when unexpected guests arrive just as you’re contemplating toasties for dinner.

 
 
### Quotes from the Experts
 
We caught up with James Crawley, Common Ventures’ Creative Director, to get his take on the campaign. “We’re celebrating those beautifully chaotic moments of real life – when dinner needs to appear before the hangry meltdowns begin, or when unexpected guests arrive just as you’re contemplating toasties for dinner. That’s where this product really shines.”
 
We also spoke to Noel Burchill, Breville’s Head of Global Brand Strategy and Advertising. “The Speed Dial makes air frying wings, bacon, fries and more a breeze, and we wanted to develop a campaign that highlights our product innovation while connecting with consumers’ real needs. The magic isn’t in achieving perfection – it’s in those relatable moments when real life meets real solutions.”
 
### The Campaign Across Platforms
 
The integrated campaign, launched across North American markets in March 2025, speaks directly to consumers who value both efficiency and authenticity. From the hero film to social content, the campaign celebrates how Breville’s Speed Dial technology takes the stress out of everyday cooking.

1. Hero film:** A beautifully shot, stop-motion animated film that showcases the product’s versatility and the Speed Dial feature.
2. Social content:** Engaging content that highlights the real-life benefits of the Smart Oven Air Fryer Compact, from quick and easy meals to reduced stress in the kitchen.
3. Media and influencer partnerships:** Collaborations with media and influencers to showcase the product in real-life scenarios, highlighting its ability to keep up with the unpredictable nature of meal prep.

 
 
### The Magic Behind the Product
 
At the heart of the Smart Oven Air Fryer Compact lies the Speed Dial feature, a game-changer that can air fry, bake, or roast a wide range of ingredients to perfection. With a single touch, users can unlock a world of culinary possibilities, making it the perfect addition to any kitchen.

The Speed Dial feature

A single-touch control that allows users to air fry, bake, or roast a wide range of ingredients to perfection.

The compact design

Ensures that this feature is always at the user’s fingertips, making it the perfect addition to any kitchen.

 
 
### A Solution for the Real World
 
Breville’s Smart Oven Air Fryer Compact is more than just a product – it’s a solution for the real world. It’s about finding a kitchen companion that can keep up with the unpredictable nature of meal prep, allowing users to focus on the things that truly matter. The campaign celebrates the beautifully chaotic moments of real life, where the Smart Oven Air Fryer Compact shines. It’s about embracing the magic of everyday cooking, where the Speed Dial feature becomes an unexpected gateway to kitchen confidence.

“We’re celebrating those beautifully chaotic moments of real life – when dinner needs to appear before the hangry meltdowns begin, or when unexpected guests arrive just as you’re contemplating toasties for dinner. That’s where this product really shines.” – James Crawley, Common Ventures’ Creative Director

 
 
“The Speed Dial makes air frying wings, bacon, fries and more a breeze, and we wanted to develop a campaign that highlights our product innovation while connecting with consumers’ real needs. The magic isn’t in achieving perfection – it’s in those relatable moments when real life meets real solutions.” – Noel Burchill, Breville’s Head of Global Brand Strategy and Advertising
 
 

 
 
By embracing the magic of everyday cooking, Breville’s Smart Oven Air Fryer Compact becomes an unexpected gateway to kitchen confidence, transforming everyday kitchen challenges into culinary victories.