Supporting modern cooking trends Nestlé expands the Maggi Air Fryer Range in the United Kingdom and Malaysia

👨‍🍳 By Crispy

📅 April 3, 2025

⏱️ 1 min read

The Rise of Air Fryers

Air fryers have become a staple in many households, and their popularity shows no signs of slowing down.

Building on Existing Success

Nestlé’s air fryer cooking solutions have already gained significant traction in various markets, including Australia, New Zealand, and China. The company’s existing presence in these regions has provided a solid foundation for further expansion into new markets.

Australia: With a strong presence in the country’s foodservice industry, Nestlé is well-positioned to capitalize on the growing demand for healthier cooking options.

New Zealand: The country’s focus on wellness and healthy eating makes it an attractive market for Nestlé’s air fryer solutions.

China: As the country’s middle class continues to grow, there is increasing demand for convenient and healthy cooking options, making China an attractive market for Nestlé’s air fryer solutions.
Product Development and Innovation

Nestlé’s air fryer cooking solutions are designed to be easy to use and maintain, with a focus on providing consumers with a healthier alternative to deep-frying.

Nestlé UK & Ireland has recently introduced a brand-new range of Air Fryer Crispy Coating Mixes, designed to make healthier cooking easier and more enjoyable for consumers.