The announcement was made on the 28th of June, 2023, during a press conference held in Mumbai. The press conference was attended by representatives from both Greenday and MasterChef Pankaj Bhadouria. Greenday, a leading player in the health and wellness space, has been actively promoting healthy eating habits and promoting a balanced diet.

This partnership will help to address the micronutrient deficiencies in vulnerable populations, particularly in developing countries. The partnership will also leverage the expertise of the company’s agricultural scientists and researchers to develop and implement innovative solutions for biofortification. This includes developing new varieties of crops with enhanced nutritional content, optimizing production techniques, and promoting sustainable farming practices.